4.3X
increase in sales
Transforming men’s grooming brand Harry’s into a stronger, more engaging digital presence with Messold
increase in sales
Positive ROAS from all campaigns
Higher customer retention and engagement
Expanded online brand presence to reach a wider audience
Founded in 2011, Harry’s is a men’s grooming brand on a mission to make high-quality products accessible at fair prices. Known for its no-nonsense approach, Harry’s offers shaving, skincare, and haircare products designed for ease of use and effectiveness, challenging the overpricing and over-marketing common in the grooming industry.
By 2023, Harry’s had established a strong offline reputation and a loyal customer base. However, they wanted to accelerate their growth in the digital space. The challenge was to expand their online presence, revamp their marketing to meet modern standards, and reach new audiences while maintaining their brand’s straightforward, quality-driven image.
The goal
Harry’s partnered with Messold to:
“We're thrilled with the results of our partnership with Messold. They helped us to expand our online brand presence, optimize our e-commerce operations, and revamp our digital marketing strategies. As a result, we've seen significant increases in website traffic, social media engagement, conversion rates, and customer satisfaction.”
The challenge
Before partnering with Messold, Harry’s had several pain points in their digital operations:
Messold developed and implemented a holistic digital growth strategy for Harry’s:
We used targeted brand awareness campaigns across Facebook, Instagram, and Google to introduce Harry’s to new audiences, with tailored creatives that reflected the brand’s clean, straightforward identity.
Messold streamlined the online shopping journey by refining the product page structure, improving site navigation, and optimising checkout processes to reduce cart abandonment.
We introduced modern campaign frameworks, incorporating both automated and manual ad sets. Campaigns were optimised for different objectives — awareness, engagement, and conversions — to move customers smoothly through the sales funnel.
Our retargeting campaigns ensured that visitors who engaged with Harry’s products or content continued to receive personalised ads, increasing the likelihood of purchase and repeat engagement.
The success of this partnership came from combining Harry’s strong brand foundation with Messold’s performance marketing expertise. By aligning marketing messages with Harry’s authentic brand voice and optimising every step of the customer journey, we created a consistent, scalable growth model.
Within the first campaign cycles, Harry’s saw significant improvements across key performance metrics:
