$66,374
Ad Spend (2025–26)
From Viral Sensation to Global Skincare Powerhouse
Ad Spend (2025–26)
Revenue (2025–26)
AOV
Checkout Conversion
In 2019, KimTrue emerged as a fresh indie skincare brand, winning over beauty enthusiasts with transparent ingredients, scalp and skin wellness formulas, and short-form tips that went viral on TikTok.
The challenge? Converting views into sustained sales and building a brand that would thrive long after the algorithm moved on.
That’s where Messold came in—turning KimTrue’s initial hype into a long-term, scalable global D2C business.
The goal
“We went from being a TikTok skincare brand to a trusted global name—and Messold was with us at every stage. Their data, creative strategy, and retention systems helped us build real, lasting momentum.”
The challenge
Before Messold’s involvement, KimTrue’s growth was exciting but inconsistent:
KimTrue’s products were high quality and loved by their community, but without a retention engine or international-ready infrastructure, scaling sustainably was difficult.
Since partnering with Messold, KimTrue has:
KimTrue’s journey proves that viral attention is just the beginning. With the right ecommerce infrastructure, retention systems, and global expansion strategy, hype can be turned into sustained, profitable growth.
| Year | Ad Spend | Revenue | AOV | ROAS | ATC Checkout → | Checkout Purchase → |
|---|---|---|---|---|---|---|
| 2019–20 | $5,830 | $69,960 | $18.57 | 1.6× | 38% | 32% |
| 2020–21 | $11,200 | $134,400 | $20.62 | 2.0× | 42% | 38% |
| 2021–22 | $23,410 | $280,920 | $22.94 | 2.6× | 45% | 42% |
| 2022–23 | $38,29 | $459,480 | $24.75 | 3.1× | 50% | 46% |
| 2023–24 | $47,845 | $574,140 | $25.10 | 3.5× | 53% | 50% |
| 2024–25 | $59,110 | $709,320 | $26.88 | 3.7× | 56% | 52% |
| 2025–26 | $66,374 | $796,488 | $27.36 | 4.7× | 58% | 55% |
AOV rose steadily through strategic bundling and subscriptions, while funnel conversion rates improved over 70% from the brand’s early days.