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LEAF

Case study

Redefining the Home Audio Experience

3.6X

RAOS

₹1,650

AOV

₹14,64,21,000

Total Sales

19.89%

Returning Customer Rate

The story

LEAF is more than just an audio tech brand

LEAF is more than just an audio tech brand—it’s a movement dedicated to transforming how people experience movies, TV shows, and music at home. Founded by Paras Batra, LEAF’s philosophy is simple yet powerful: combine cutting-edge technology with minimalist design to create audio products that are sophisticated on the inside but effortless on the outside—just like a leaf in nature.
Their mission? To make immersive, cinema-quality sound available anywhere, anytime, so every story feels personal. From wireless headphones to premium sound systems, LEAF designs with the modern, mobile-first consumer in mind.

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The goal

Messold and LEAF aligned on three primary objectives:

  • Enhance Brand Recognition Elevate LEAF’s presence in the competitive audio tech market using highly targeted Meta campaigns.
  • Boost Sales Conversion: Leverage Google Ads to capture high-intent buyers and improve on-site conversion rates.
  • Elevate User Engagement Use website optimization and remarketing to keep customers connected to LEAF long after their first purchase.

Client experience

“The collaboration with Messold has been truly transformative for LEAF. Our brand awareness has skyrocketed, and our products are being embraced by a wider audience. Sales conversion rates have improved, and our customers are more engaged than ever. We are excited about the future of LEAF and the experiences we'll continue to offer.”

— Paras Batra,

Co-Founder of LEAF

The challenge

Before partnering with Messold, LEAF was at a crossroads:

  • Limited Brand Awareness: While their products were high quality, they weren’t well-known beyond a niche tech-savvy crowd.
  • Low Sales Conversion: Plenty of people were browsing, but too few were buying.
  • Inconsistent Engagement: Even satisfied customers weren’t coming back often enough to buy again.

LEAF knew they had a product worth talking about—they just needed the right partner to amplify their voice and turn interest into loyal customers.

The Solution

The Messold Approach

We didn’t just “run ads.” We built a 360° growth engine tailored to LEAF’s strengths and audience behavior.

1. Audience Profiling & Targeting

We mapped out LEAF’s ideal buyers—from first-time headphone owners to audiophiles upgrading their gear. This informed every ad creative, keyword strategy, and offer.

2. Multi-Channel Performance Marketing

  • Meta Ads: Dynamic creative testing across Facebook and Instagram, highlighting LEAF’s immersive audio experience.
  • Google Ads: Search campaigns targeting product-specific and problem-solving queries like “best wireless headphones for movies.
  • Retargeting: Cross-platform campaigns reminding cart abandoners and product viewers to complete their purchase.

3. We overhauled product pages with:

  • Social proof through customer reviews and ratings.
  • Lifestyle imagery showing LEAF products in real environments.
  • Simplified checkout to reduce friction.

4. Engagement-Driven Strategies

  • Post-purchase emails with tips on maximizing product use.
  • Loyalty offers for returning customers.
  • Educational blog content to position LEAF as an authority in immersive audio.

Audience targeting and Advantage+ placements visuals
Why it worked

Key Takeaways

LEAF’s journey proves that even in a crowded market, clarity of brand vision + smart performance strategy can drive exceptional growth.
What worked best for LEAF:

  • Sharp targeting on Meta to build awareness.
  • High-intent capture on Google Ads.
  • CRO-driven website tweaks that made buying effortless.
  • Strong retention campaigns that turned one-time buyers into brand loyalists.

Where LEAF Is Headed

With a stronger market presence, better conversion rates, and an engaged customer base, LEAF is now poised for:

  • Further international expansion.
  • Launching new immersive audio products.
  • Doubling down on loyalty programs to increase returning customer rates beyond 25%.

Conclusion

Since partnering with Messold, LEAF has achieved:

  • ⚡️ A positive and scaling ROAS.
  • ⚡️ Significant growth in both revenue and order volume.
  • ⚡️ A strong and engaged returning customer base.
  • ⚡️ Elevated brand recognition across India and emerging global markets.

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The results

By the end of FY 2022–23, LEAF’s growth story was clear:

Metric Before Messold After Messold
ROAS 2.1X 3.6× (peaking at 5.8× in top campaigns)
Total Sales ₹8.5 Cr ₹14.64 Cr
Orders 52,000 88,740
Returning Customer Rate 12% 19.89%

Highlights:

  • 4.2× Increase in Sales compared to initial performance.
  • Achieved international recognition in select markets.
  • Built a consistent customer base with nearly 1 in 5 buyers returning.

If your brand has a great product but needs the strategy to match, Messold can help you achieve the same—or better—results.

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