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Foot Locker Middle East campaign background

PowerSutra

Case study

Scaling Premium Women’s Formalwear to Global Recognition

Global Expansion

Primary Markets: India

4.2×

RAOS

₹1.38 Cr

Sales in FY22–23

CRO

Website Redesign, CRO, Retargeting, International Reach

The story

PowerSutra is a premium women’s fashion labe

PowerSutra is a premium women’s fashion label specializing in high-quality, stylish, and affordable formal wear—from dresses and pantsuits to skirts and coordinated sets. Known for its craftsmanship, fit, and timeless designs, the brand has become a trusted choice for professional women seeking elegance without compromise.

The goal

Goals We Set Together

Redesign the Website – Modern, responsive, and conversion-focused
Audience Deep Dive– Identify and segment core buyer personas
Boost Conversion Rates – Reduce bounce rates with UX and CRO improvements
Introduce Retargeting Funnels – Recover abandoned carts and drive repeat visits
Go Global – Implement international shipping and global targeting

Client Experience

“Our partnership with Messold has been transformative. Since joining forces with them, we’ve seen a remarkable increase in sales. PowerSutra’s formal wear is receiving the recognition it deserves, and we couldn’t be happier with the results.”

— Dr. Pooja Malhotra,

Founder of PowerSutra

The challenge

Before partnering with Messold, PowerSutra was delivering quality but wasn’t converting that into measurable growth. They faced:

Low Brand Engagement – Struggling to connect deeply with their target audience
Underwhelming Sales – Sales didn’t reflect the value and quality of their products
Website Limitations – Poor UX causing bounce and low conversion rates.
ROAS Pressure – Difficulty achieving consistent positive returns on ad spend
Global Aspirations – Wanted to sell internationally but lacked the strategy

The Solution

Why They Partnered with Messold

PowerSutra chose Messold for our ability to deliver end-to-end ecommerce transformation—from store optimization to performance marketing, backed by measurable ROI.

The shared vision:

Build a premium, conversion-friendly brand presence
Scale sales sustainably while expanding globally
Turn browsers into loyal customers

Our Work

Website Revamp – Faster load times, improved navigation, mobile-first design
Performance Marketing – Facebook, Instagram, and Google Ads for acquisition + retargeting
CRO Enhancements – Optimized product pages, trust elements, and faster checkout
Retention Strategy – Email flows and remarketing to improve returning customer rate
International Expansion – Campaigns targeting fashion-forward audiences overseas

Audience targeting and Advantage+ placements visuals

Why it worked

Impact Delivered

🚀 4.3× Sales Growth year-on-year
📈 High ROAS across multiple ad channels
💬 Stronger Brand Engagement through storytelling and targeted campaigns
🔁 Improved Customer Retention with automated re-engagement
🌍 Global Presence established with overseas orders flowing in

Conclusion

Since partnering with Messold, PowerSutra has achieved:

⚡ Positive ROAS across all campaigns
⚡ Increased brand engagement and recognition
⚡ Significant sales growth
⚡ Global expansion beyond India
⚡ Long-term customer loyalty through retargeting and retention

Foot Locker Middle East results overview

The results

Phuljhadi’s transformation in FY2022–23 was driven by performance-first execution and continuous optimisation:

Performance Snapshot (FY2022–23)

ROAS: 4.2×
AOV: ₹3,064
Total Sales: ₹1,38,68,556
Ad Spend: ₹33,02,037
Orders: 4,527
Add to Cart: 15,090
Checkouts: 7,698
Returning Customer Rate: 16.56%

Sales peaked in Q3, with October–December delivering the highest returning customer engagement, aligning with festive and formalwear season.

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