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RB Organics

Case study

Communicating brand ethos and strengthening online presence through strategic digital marketing with Messold

Positive ROAS

across campaigns

Impactful

visual storytelling for brand ethos communication

Increased

community engagement through tailored campaigns

Strengthened

online presence with targeted initiatives

The story

RB Organics is a conscious lifestyle brand

RB Organics is a conscious lifestyle brand committed to sustainable living, clean beauty, and holistic wellness. Every eco-luxury product is meticulously crafted using pure organic ingredients and guided by a deep love for the planet.
As a woman-founded brand, RB Organics also champions inclusive economy practices and supports conscious consumerism. While their offline presence and brand principles were strong, they needed a strategic partner to communicate their ethos digitally and engage an audience aligned with their values.
Messold was brought on board to translate these principles into impactful digital campaigns and strengthen RB Organics’ position as a leader in eco-conscious living.

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The goal

RB Organics and Messold identified three primary objectives:

  • Digital Ethos Communication – Convey the brand’s organic, ethical, cruelty-free values through high-impact digital campaigns.
  • Community Engagement – Foster stronger connections and position RB Organics as a trusted, woman-founded leader in conscious consumerism.
  • Strengthening Online Presence – Build brand visibility through strategic ad placements, content creation, and audience targeting.

Case study quote

“Messold's expertise has been transformative for RB Organics. Through captivating visual storytelling campaigns, engaging community initiatives, and strategic online presence efforts, they effectively communicated our brand ethos. The results speak for themselves – enhanced online presence, increased community engagement, and a reinforced commitment to sustainable living.”

— Raja Benzaitar

Founder, RB Organics

The challenge

RB Organics faced three core challenges:

  • Effectively communicating brand values in a way that resonates online while maintaining authenticity.
  • Increasing brand engagement and creating interactive community spaces that encourage dialogue.
  • Standing out in the competitive clean beauty and organic product market through differentiated storytelling and positioning.

The Solution

Messold executed a brand-first, strategy-driven approach:

1. Visual storytelling campaigns

We developed ad creatives that combined aesthetic visuals with value-driven messaging, highlighting product origins, ethical sourcing, and sustainability credentials.

2. Engagement-focused community campaigns

Social media activations encouraged conversations around conscious living, women in entrepreneurship, and sustainability. User-generated content and influencer collaborations added authenticity and reach.

3. Strategic online presence initiatives

Our strategy included:

  • SEO-driven content for long-term visibility.
  • Paid campaigns on Facebook, Instagram, and Google.
  • Partnerships with influencers aligned with RB Organics’ ethos.
Audience targeting and Advantage+ placements visuals
Why it worked

RB Organics’ transformation was powered by authentic storytelling, targeted digital execution, and community building. Messold ensured that every campaign was not only aesthetically compelling but also carried the brand’s deeper mission — creating an emotional connection that translated into measurable engagement and sales.

Foot Locker Middle East results overview
The results

  • Positive ROAS from digital campaigns.
  • Increased brand engagement through interactive and community-focused initiatives.
  • Stronger online visibility and audience resonance through content and influencer-led campaigns.
  • Clearer brand positioning as a leading, values-driven organic lifestyle brand.

Products used

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